Privacy Policy

Last Updated: March 26, 2026

Effective Date: March 26, 2026

This Privacy Policy explains how Vidafuel, Inc. (“VidaFuel”, “we”, “us”, or “our”), located at 2004 Hayes Street, Suite 310, Nashville, Tennessee 37203, United States, collects, uses, discloses, and protects your personal information when you visit or use our website https://vidafuel.com (the “Site” or “Service”).

By accessing or using our Service, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the Site.

Information We Collect

We collect the following categories of personal information:

  • Personal Identifiers: Name, email address, phone number, and mailing address
  • Account Information: Username, password, and account preferences
  • Payment Information: Billing address and payment details (processed securely by our payment providers)
  • Commercial Information: Details of products you purchase or add to your cart
  • Internet Activity: How you interact with our Site (pages viewed, time spent, clicks, etc.)
  • Device and Technical Information: IP address, browser type, operating system, and device identifiers

How We Collect Your Information

We collect information in the following ways:

  • Directly from you when you create an account, place an order, subscribe to our newsletter, contact customer service, or fill out any form.
  • Automatically through cookies, pixels, and similar tracking technologies when you browse our Site (see our Cookie Policy for details).
  • From third-party services (such as analytics providers and advertising partners).

How We Use Your Information

We use your personal information for the following purposes:

  • To create and manage your account
  • To process and fulfill your orders, including payment processing and shipping
  • To provide customer support and respond to your inquiries
  • To send transactional communications (order confirmations, updates, etc.)
  • To improve our website, products, and services
  • For targeted advertising and marketing communications (with your ability to opt-out)
  • To detect, prevent, and address fraudulent or illegal activity
  • For internal analytics and to understand how users interact with our Site

How We Share Your Information

We may share your personal information in the following situations:

  • With service providers who help us operate our business (e.g., Shopify, payment processors, email marketing platforms like Klaviyo and Attentive, shipping carriers, and analytics providers). These companies are contractually required to use your data only for the purposes we specify.
  • For targeted advertising (this may be considered “sharing” under California law). You can opt out of this sharing at any time by clicking “Do Not Sell or Share My Personal Information” in our cookie banner.
  • In the event of a merger, acquisition, or sale of assets.
  • When required by law, court order, or government request.
  • To protect the rights, property, or safety of VidaFuel, our users, or the public.

We do not sell your personal information in exchange for monetary compensation.

Retention of Your Information

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable law. Typically, this ranges from 90 days to 2 years after account termination, depending on the type of data and legal obligations.

Your Privacy Rights (CCPA/CPRA)

As a resident of California (or other states with similar laws), you have the following rights:

  • Right to know what personal information we have collected about you
  • Right to delete your personal information
  • Right to correct inaccurate personal information
  • Right to opt out of the sale or sharing of your personal information for targeted advertising
  • Right to limit the use of your sensitive personal information (if applicable)
  • Right to non-discrimination for exercising your privacy rights

To exercise any of these rights, please email us at customercare@vidafuel.com. We will respond within the time required by law.

You can also manage your cookie preferences at any time through our cookie banner.

Cookies and Tracking Technologies

For more information about the cookies and tracking technologies we use, please refer to our Cookie Policy.

Security

We implement reasonable technical and organizational security measures to protect your personal information. However, no method of transmission over the internet or electronic storage is 100% secure, so we cannot guarantee absolute security.

Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The “Last Updated” date at the top will be revised accordingly. We encourage you to review this page periodically.

Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at:

Vidafuel, Inc.

2004 Hayes Street, Suite 310

Nashville, Tennessee 37203

Email: customercare@vidafuel.com

Phone: (615) 430-8733